Last night at Adorama Camera in NYC you could get the usual….lenses, lights, modifiers, flat panel TVs, sushi, Heineken, coconut chicken dipped in some sort of cool sauce…..hey wait a minute.
The bash announcing Adorama’s new pro division was a hoot. No way to tell how many people spun through the doors last evening, but several hundred for sure. It was great food, great fun, and I got to see a bunch of shooters who are hard to get caught up to. David Bergman was there, just before he heads off to Europe with Bon Jovi, for instance. He’s been out with the tour for a while now, living and sleeping on a bus. (He must be crazy.)
Got to grab a pic of a legend photographing a legend. Bill Eppridge, who knows a picture when he sees one, snapped Mr. Mendlowitz, the owner of Adorama. Spoken of in reverent terms, Mr. Mendlowits, or occasionally, Mr. M, is rightfully a legend. He’s built Adorama into a camera powerhouse, largely through dint of being a visionary in terms of the marketplace. He had Adorama positioned, for instance, on this thing called the internet before most folks got caught up to the notion of how thoroughly it would change how we do business.
Now, he’s carved out a section of the store devoted to just pros, and it fairly bristles with pro gear, from stills to video rigs, from hot shoe flash to elegant lighting solutions like Elinchrom, Profoto, and Broncolor. Most importantly, the people in the section know their stuff. Daniel has forgotten more about lighting than I’ll ever know, and Efraim can tell you the SKU of the connector cord that links the flux capacitor to the warp drive without looking at his computer. He speaks, like six languages to boot. And then there’s Annie. In yet another visionary move, Mr. M hired my wife:-) Annie brings her considerable technical knowledge and her force of nature organizational skills to the department, not to mention the legions of shooters she’s helped over the dozen years she was at Nikon.
Just a great night. Pictures, sushi, beer, friends, camera gear, Annie….and outside, New York City, glowing on an early summer night….more tk….