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Adorama Meets Fashion Week

Feb 10

In Friends, Links, News at 9:02am

Adorama, the camera store, took a plunge into the wild world of fashion this past week. Yowza.

Seems the store had a vacant space, big enough for a runway, chandeliers, and a press lounge, not to mention dozens of impossibly tall women wearing everything from sequins to feathers. In a city where there are lots of folks trying to make a statement, every day, nothing takes a back seat to Fashion Week, which explodes this time every year, colorful as a Carmen Miranda headdress. This year it’s been a refreshing splash of vibrance and life in the midst of a burg traumatized by a Polar Vortex, desperate for winter to be over, and so bored with waiting for a sliver of sunlight as to become heated over the way the new mayor eats pizza.

Getting the management of Adorama, whose sartorial tendencies favor black and white, on board with the wild and wooly nature of the fashionista crowd, was an interesting leap, indeed. My wife, Annie Cahill, who runs the Adorama Pro Department, is nothing if not fiercely determined, saw the possibilities of the empty space, and fashion folks who needed to display their wares, and made the match. It’s also been an opportunity for multiple communities to get together…..the photo folks, the fashion folks, and even the whole neighborhood of Chelsea. I tried to get a coffee at a local bistro I drop by every once in a while and forget it, the line was out the door. Busy, in a word. 

So, it’s been nothing short of fantastic! An otherwise vacant storefront on 17th St. is swirling with life, color and clothes that I guess some people wear, sometimes, quite likely well after I go to sleep. And of course, where there’s designers, gowns and models, there’s photographers. Lots of them. Some, admittedly, more professional than others, and some who look like they belong on the runway on the other side of the lens, but photogs galore, and pictures by the thousands.

I dropped by after straight after getting off a plane the other day, stupidly, without my DSLRs, and just an Iphone.(Which actually made me fit in quite well with all the other fancily dressed swells and assorted hangers-on.). And of course, my bud Peter Tsai snaps Numnuts here chimping on the damn smart phone. Sigh.

More tk….

Amy says:

on February 10, 2014 at 12:13 pm

Thanks for covering Gita Omri’s F/W 2014 Presentation! Great Photos!

fhdogs says:

on February 10, 2014 at 12:36 pm

That’s a great shot of you Joe. I guess it’s true… the best camera really is the one you have with you.

Jim Donahue says:

on February 10, 2014 at 9:35 pm

Great Read, Enjoy the Madness.

JerseyStyle Photography says:

on February 11, 2014 at 12:01 am

‘stupidly, without my DSLRs…”

What??? Thought they were surgically strapped to you?

Cool shots. An iPhone in the hands of a master….

~ Mark

Tom McKean says:

on February 11, 2014 at 6:48 am

Hey Joe! Your wife Anne did a fantastic job organizing this gig at Adorama! Sorry you didn’t have a DSLR. But you captured the flavor of the event beautifully with your iPhone…

petetsai says:

on February 11, 2014 at 7:56 am

Great catching up with you Joe and getting to meet Annie! The event was great!

Cheryl Tadin says:

on February 11, 2014 at 8:51 am

Why didn’t your buddies at Adorama loan you a camera?

Rick Potts says:

on February 11, 2014 at 2:06 pm

Joe, I just want to know how you triggered your Pocket Wizards with the iPhone? 😉

Fadi Kelada says:

on February 11, 2014 at 11:47 pm

Big Congratulations to Annie, Fantastic work!

Kryn says:

on February 12, 2014 at 10:58 pm

Excellent stuff! As an expat in China, I really miss out on these events. I’d so love to attend some of these activities!
There may be some local events, but as my mandarin doesn’t get passed telling the taxi driver where to go, most local events are not that useful or interesting for me.
I hope I get to go state side some time and experience these thinsg first hand!

William Chinn says:

on February 15, 2014 at 10:00 pm

So close to Valentine’s Day and you didn’t even take one picture of Annie with your cell phone on her day of success. Numnuts is in the dog house … again.

wrbphotography says:

on February 27, 2014 at 5:06 am

Beautiful clicks, capture your best moment by hiring a photographer.

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