High above Boston. Still crazy after all these years:-) Very proud to continue to be a part of the Epson Finish Strong campaign.
Many thanks go out to Dano Steinhardt of Epson, who in addition to being a great director of the action out there on location, is also a very fine photog. (Hmmmm….maybe those two things go together?) It’s been wonderful working with the whole creative team from M&C Saatchi in LA, the Epson folks, and of course the gang at my studio, all of whom had big roles in this. Lynn produced the job, wonderfully as always, Drew shot the video, Cali climbed the tower with me and shot the above, and Lynda organized the operations on the rooftop.
Once again, I climbed with Tom Silliman of ERI, who, as he says in the video, taught me how to climb. We went up the Empire State Building four times together and on one occasion, slung outside that building on the east face, 105 stories up. And once you climb with Tom, you’re pretty well hooked on trying to get your camera into and up on all sorts of structures. He’s an amazing guy, still climbing at 68 years old, a world class kayaker, and he can bench press 285 fer chrissakes. It kinda makes you push yourself up there, you know? He’s also a hoot. I asked him about timing of descent on one of our climbs together, and he reassured me. “We’re all going down soon, Joe, one way or another,” he said with a smile, perched on the wing of an antenna, out there in the breeze.
Cali’s a rock climber, but this was his first time up an antenna, and he did well. I had to find a place up there in good light for Tom and I, and then, orchestrate a spot for Cali to shoot, and observe the layout sketches, and graphic needs of the page, logos, text blocks, etc. All while the cameras were hanging from us in buckets, attached to safety climbing gear. The rigs and the gear totaled somewhere in the neighborhood of 40 to 60 pounds of additional gravitational pull. And weaving yourself in and out of the myriad of pipes, cables, and structural supports up there is like playing high altitude version of Twister. You definitely feel it at the end of the climb.
Always been climbing something or other, and I can still hear my mother’s voice, yelling at me to get down off of this or that. Obviously, being a photog is a good way to continue to never grow up. More tk…