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Cyber Monday Whereabouts….

Nov 26

In Tours at 5:05am

Still in Stockholm, and winding down after FotoMassan Sweden. Back home, it’s Cyber Monday. Probably best I’m not there, as there are specials on all matter of computer stuff I’m completely incompetent at using. One thing to note that is close to home–the last ride of the Flashbus. There’s a small number of Flashbus DVDs left in stock at Adorama, and they are throwing them on a special Cyber Monday deal, at $50. (I always knew David and I would be available at a discount:-)

The DVD is the whole Flashbus day, from DH’s incredibly articulate parsing out of the management of flash, ratios and light levels, to my sort of madcap afternoon session where I fly by TTL wire and pull folks out of the audience for multiple portrait sessions. We rolled through 29 cities and about 14,000 or so miles all told, and this DVD is a terrific encapsulation of the all the flash lessons taught, as well as scenes from the road and a tour of the bus. (For a full description of the DVD, hit this link.) I’m glad we did the filming, as it’s a neat thing to have from the tour, as the Flashbus rolls into dusty sunset of memory.

Having a wonderful time in Sweden, where the passion for photography is incredibly high. FotoMassan was a non-stop gathering of photographers from all over Scandinavia. Was very honored to speak there, and hang a show.

Many, many thanks to Per Rosenlund and the staff at Stockholmsmassan, and to Ann Charlotte Eriksson (aka ACE), Peter Brodin and the whole gang at Nikon Sweden, for collaborating to pull this off. And of course to Markus Marcetic, who supervised and printed the entire show. The print quality was extraordinary.

It was great to hang with my bud, the wild and talented music shooter, Morten Rygaard. He does this thing where he takes incredibly forbearing and patient models on stage with him and combines them, one speed light and about 10 pounds of flour, syrup, water and yoghurt into an eye popping display of photographic enthusiasm from which the crowd emerges powdered and dazed from Morten’s boundless energy.

There was no greater evidence of photographic ardor than at the Pagina book booth, where traffic was dense, and all manner of photo books were being offered, from PhotoShop instructionals to David LaChapelle. Tobias Richardson orchestrated the wonderful mix of tomes on display, and in my case, pulled together a two book deal which was noted on the placard as “The McNally Package for Sale.” Hmmmm….

As always, wonderful to be part of the photographic community. Home tomorrow, on location on Wednesday. More tk…

Patric says:

on November 26, 2012 at 7:37 am

It was really fun seeing you up on the stage. I really enjoyed the talk!

Paco says:

on November 26, 2012 at 8:10 am

your package on sale?, oh dear!… this business is getting bad :)

Nadia Neva says:

on November 26, 2012 at 4:21 pm

Loved your speech at FotoMässan! You are funny and inspiring!

Joe says:

on November 26, 2012 at 7:14 pm

The Flashbus DVD was a steal at $99 so I highly recommend it at $50!

Fred says:

on November 27, 2012 at 12:39 pm

I thoroughly enjoyed your presentation; enlightening, funny and inspiring! Thanks too for your great books.

Have a safe trip home.


Bronney Hui says:

on November 27, 2012 at 4:44 pm


Can’t seem to find your email, for a reason of course. Just want to thank you and mr. hobby for the inspiration this past year and finally I am in this business of uncertainties.

Wait what am I doing 5:42am here in Hong Kong?? Reading your hot shoe diaries of course 😀 Lovely intro btw.


Markus Axelsson says:

on November 28, 2012 at 8:36 am

A million thanks for your seminar at Fotomässan i Stockholm. It was by fare the funniest one I’ve been to. It was a wonderful experience meeting you face to face and to now have a signed copy of one of your books, I spend the rest of the day with a big smile on my face. No disrespect to religious people but I think I now know how it would be for them to meet the big guy upstairs.

My best wishes to you!

Trent says:

on November 28, 2012 at 4:47 pm

Curious as to what the final concoction looks like for Morten’s pictures…went poking about on the whole wide internet, and of course, it links back here.

Trent says:

on November 28, 2012 at 6:30 pm

Found this. You can see some of the shots on screen. Not great, but Now I see where he’s going with it:

Jesper Vang Skærbæk Jensen says:

on November 29, 2012 at 6:57 am

Would like to thank you Joe, for your speech in Copenhagen at Fotomessen, and thanks for the book signing :-)
And agree, Morten does have some very patient models on stage ….fun to see them walk away from the stage , with a white / wet trail behind :-)

Hans says:

on November 29, 2012 at 9:08 am


Thanks for a great talk, had to hear you two days. You were more speeded on Swedish coffee the second day !! Also thanks for your recommentations of a camera that suits my needs to capture moments of action out there (the D4).


MIke says:

on November 29, 2012 at 7:42 pm

Joe –

I’ve never put my package up for sale, literally anyway :)

So how much is your package worth?

Benjamin says:

on December 1, 2012 at 12:32 pm

Fantastic to listen to your experiences and the stories behind the photos you showed us at Fotomässan! Many thanks!

Sebastian Hamark says:

on November 21, 2013 at 1:26 pm

Hi Joe!

Are you going to participate at Fotomässan in Stockholm this year?


Joe McNally says:

on November 21, 2013 at 1:40 pm

No, Sebastian, won’t be there. Great show, will miss it…..Joe

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