Which remains one of my favorite places. Folks here have always been remarkably gracious and welcoming, and the city is beautiful. Tivoli is a toy-like dreamscape, a looking glass you can disappear into in the midst of the concrete trappings of the city, much in the way Central Park is at once a greensward and a safety valve in New York. When I lived in the city, during the lunatic, tumbling free fall that often constitutes a day of work there, I would find, suddenly, that I just had to go to the park. I often had the sense not so much of walking there. Rather, it was more like pulling a rip cord and getting abruptly snapped out of the tumble and thus into more of leisurely, wafting drift, so pleasant in and of itself you didn’t much care where you would alight.
Tivoli has the same feel for me. Plus, throw in the coffee, the pastry and the beer, and well, these folks got it going on.
One of the last times I was here was shooting for FedEx, and we scouted and shot in this kind of twofer arrangement that has come to be as Copenhagen, Denmark, and Malmo, Sweden have forged closer ties. Separated only by a very cool looking bridge, there is a lot of back and forth between these two cities, in terms of people, commutation and culture.
I had, blessedly, a truly wonderful art director I was working for during these campaigns, and she literally pushed and prodded me to see differently. I’m a pretty lumpy traditionalist with a camera in hand, meaning I often observe certain rules of the road, like composing in thirds, focusing the camera, balancing and saturating the exposure for good color and the like. Kind of what you do when you grow up photographically as I did, shooting for mom and dad’s magazines, like LIFE, Nat Geo, and SI. I don’t get too many calls from Hip Hop Weekly. In fact, I don’t remember a single one.
But she encouraged me to break out a little bit, literally shoot from the hip, and handle the camera and the frame more casually than I had generally done. They wanted the look and feel of the pix to be more of a snap, a quick look at the brand, which was often not really overt in the picture.
It was fun, simply moving and shooting through the day, looking for light and trying to construct what would appear to be a chance encounter with those very familiar letters and colors on the packaging.
Of course, shooting in a city and culture that is very at ease with itself, and doesn’t ruffle or fuss about much, is wonderful, but does have its moments. We scouted a brand new subway hub in the city, looking for potential locations, and found some good angles we determined we’d come back to and shoot over the ensuing couple of days. The recently constructed metro stop we liked was perfect, with all sorts of silvery textures, a gleaming new emporium of commutation. Thing was, when we returned, one of the major areas we had in mind to shoot, was newly adorned with the below.
I remember looking up at this very sizable ad and doing a head tilt. I mean, this isn’t the kind of billboard you might see on good old Interstate 80 heading past Moline, fer chrissakes. As I’ve alluded to before on the blog, Europe is generally, wonderfully, much more blase’ and frank in their sensibilities about things of this nature than, say, a good deal of America. This particular ad roughly alludes to the fact that it was, at that moment, World Cup time, and the menfolk would be so ardently, utterly consumed by football that their female counterparts would be, at least temporarily, quite lonely, and thus left to, uh, their own devices.
Such are the vagaries of location work. We found another angle. More tk….