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Archive for September, 2011

A Sense of Place

Sep 5

In Friends, history, Links at 8:41am

Hi from Joe….please consider today’s blog an invitation to visit Scott Kelby’s blog…..

I did a story once on Korean green grocers in NYC. Running a produce shop in New York is a tough, 24 hour a day job. To make sure the story got off to a good start, I of course needed a picture of a green grocer that, ideally, showed the enterprise, and the all night, 24/7 nature of it, and, very importantly, show the reader we were talking about New York green grocers, not, you know, ones in San Francisco, or Seattle.

After a lot of scouting, and some pretty fast talking, I got these folks to allow me to shoot their shop. Reason being, of course, the Trade Centers give it a sense of place. They of course thought I was just going to take a picture, not load up their fruit bins with flash. Which is what I did. There’s a bunch of strobes in the store, all green gelled, with a magenta on the lens of the camera. Standard operating procedure for Kodachrome.

Like many NY shooters, I go way back with the Trade Centers, now gone. I write a bit of that story today in Scott Kelby’s blog. Scott, as always, was amazingly gracious in offering me a slot for a special blog post during this very significant week.

My thanks go out to him, and all the wonderful folks at NAPP. If you have a couple minutes, head over to Photoshop Insider, Scott’s blog. More tk….