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The Language of Light DVD Page Is Up!

May 23

In Videos at 5:12am

Thank goodness. It’s been a long, but fun road. It has been out for a while, of course, circulating around on this bus thing:-) But Drew, the gang here at the studio, and our friends over at Few Loose Screws, really took some time to work on a great page that has trailers, pieces of lessons, and just about everything you could want to know about the new DVD…check it out HERE, or, if you’re reading this on the blog, just scroll right and click on the Language of Light image up top for more info.

From one light to a whole bunch, from an empty white wall in a studio to busy locations, we push the envelope of small flash, emphasizing the big three of light–color, quality, and direction. None of the pix are post-processed. The stills in the video are shown just as they dropped out of the camera. Win, lose or draw, it’s all on video. Along with some madcap bits, guest appearances, interviews, and a special tech section from former Nikon tech rep Anne Cahill, who is a lot more coherent and logical at explaining things than, say, me.

“Owning this DVD set is like having Joe right there with you as you learn. I highly recommend this for anyone interested photography!!”Chris Schaecher

“Whether you are a beginner or advanced, amateur or pro, he talks your language….Whatever system you use, you’ll be able to apply this knowledge and put it into practice with much success.”Brad Matthews

“What I really appreciate is the process by which Joe builds on the initial concept, and improves, tweaks, changes, and corrals the light to make the final image sing.  Lots of instructional DVDs present a lighting concept and a final image, but not the successive approximations that are required to get from point A to point Z, the final image.  And for me, that’s the ultimate inspiration contained in ‘The Language of Light’.” – Steve Wylie

Enjoy! And to the folks who have seen it and sent comments, praise and critique our way, many thanks…..more tk….

Kyle Jerichow says:

on May 23, 2011 at 5:55 am

IT really does remind me of the classes I went through with you guys!

Drew did a fantastic job with the whole thing. Joe, I hope you bought him a beer or two.


Alan West says:

on May 23, 2011 at 10:02 am

I have this DVD, had it shipped to the UK and use it all the time now. When I am thing of shooting a portrait I think about what I want to achieve and then use the DVD to inspire me and guide me to get the correct lighting setup. I would certainly recommend this for any photographer, young or not so young

Tim Skipper says:

on May 23, 2011 at 10:13 am


I know this is going to be great. I’ve already learned so much about lighting and how to re-think my lighting by following your lessons, that I can say with confidence that everyone should buy this.

David Cooper says:

on May 23, 2011 at 10:54 am

I have always prefered learning from videos so this was perfect compliment to Joe’s books. It’s so great to get the info in Joe’s own words and see everything demonstrated from set up to finished shoot. If you are wanting to get more out of your flashes and learn more about light this is a fantastic DVD.

Johan Sopiee says:

on May 23, 2011 at 12:25 pm


Bill Millios says:

on May 23, 2011 at 1:02 pm

Is this subtitled for the deaf and those for whom English is not their first language?

Rob Byron says:

on May 23, 2011 at 1:13 pm

Great move with the pricing Joe. I was expecting to see double what is listed. At that price, you should be able to get these DVD’s into a lot of hands. :-)

Drew Gurian says:

on May 23, 2011 at 1:25 pm

Hey Bill,

Unfortunately not, as this was a first go at this, and was quite a learning experience for all of us. Hope to be able to do this in the future, and thanks very much for the comment.

Joe McNally says:

on May 23, 2011 at 2:06 pm

I’ve only bought him a few beers, Kyle, but I have introduced him to a lot of women. Does that count? :-)

Fadi Kelada says:

on May 23, 2011 at 2:27 pm

Congratulations! Can’t wait to get the DVD. All The best Joe.

Kyle Jerichow says:

on May 23, 2011 at 7:33 pm

Joe, that more than counts.

Jim says:

on May 23, 2011 at 8:56 pm

Would love to have this set as I know it would be GREAT and I would probably learn a lot, but it is way to $$$$$ Pricey for me.

Alberto says:

on May 23, 2011 at 11:18 pm

Joe/Drew, I’m always on the move and it’s kinda hard to have the DVD shipped to my home address (never there) or carry around the DVDs (they may scratch). Any chance this is going to go on iTunes as a digital download?

Thomas Kristensen says:

on May 24, 2011 at 6:26 am

Hi Joe

I ordered your DVD’s from Amazon and I’m really looking forward to seeing them. The preview I saw on your page really wetted my appetite :-)

When I’ve see them, I will write a small review of them on my site. I’m sure it will be a positive one :-)


Pedro Cardoso says:

on May 24, 2011 at 9:29 am

The new page is great, Joe. Now the DVD will have to come all the way to Portugal! :)

Quinn says:

on May 25, 2011 at 8:28 pm

Bought the DVD’s at the FlashBus stop in Philly.
Great set. My only critique is that I wished there were about 8 more discs!
I really enjoyed watching them and they’ve really opened my eyes about lighting and seeing light. Highly recommended!

David says:

on May 26, 2011 at 1:41 pm

Joe, the DVD’s look great. Do you know if they will also be available through Barnes & Noble (I am a teacher and get a discount there). Thanks!!

David Hessell says:

on May 27, 2011 at 8:09 pm

Great teaching DVDs. Great learning DVDs. Thank you. I use them in my college photography classes … it is all about the light. That is the key … outdoors or in the studio. Or even better – on location. I like it when you walk us through shooting on location from start to finish. That is going to be my push next semester … small shops, dance studios, etc … I’m thinking shoe repair for some reason.

But, until then, I’m looking forward to seeing what I can apply to a rafting trip out west this summer. Small strobes meets white-water rafting … OK, maybe not so much in the rafts, but you know … campsites, outdoor portraits, hikes, around the campfire, etc … whatever I can come up with.

Its all about the light – and your DVDs. Heck, I’m ready for the next set. Keep ’em coming.


Preben Richter says:

on May 28, 2011 at 4:55 am

Great DVD’s.
I have learned a lot, and continue to learn each time a watch.
Very inspiring, very informative, and very usable information!
Now, I just have to get me a few more SB900’s ;-).
Thanks you guys…. you Rock!!!

Gregg Obst says:

on May 28, 2011 at 7:48 am

Joe I really can’t thank you enough for all your efforts and willingness to disseminate your knowledge down to folks like myself. Between this DVD, your videos on, your books and articles and the insight you gave us all on the FlashBus tour, I have learned a ton of things that I use every time I shoot.

Because of your instructional style, I have learned something even more valuable than photography skills. I have learned problem solving. I now walk into a situation, evaluate what I have been given to work with, evaluate ambient light, evaluate space and subject and know that whatever plans I come up with are probably going to go to crap as the conditions change and that I better know how to respond and adapt and have plan B and plan C ready. No other instructor teaches that and that’s what makes your DVDs and classes so very valuable.

Thanks Joe !

Rob Andrew says:

on May 28, 2011 at 2:28 pm

Great DVD, very simple clear explanations and straight to the point. Excellent work Joe!

Joe Masucci says:

on May 28, 2011 at 3:32 pm

My DVD just arrived in the mail. Looking forward to 3 hours of great instruction. Very nice quality to the set. Thanks Joe!

kombizz says:

on May 30, 2011 at 12:07 pm

Love your creative work.
Wish I knew your twitter name, so I follow you.
You are a talented photographer.

Glyn Dewis says:

on May 31, 2011 at 5:02 pm

Hey Joe,

i just had to post a comment here to say that I contacted Adorama and got a copy of this DVD set sent over to the UK and in a word…superb!!!

Seriously good DVD set so a BIG thank you from me for doing such a great job!

All the very best to you and yours,

Conny says:

on June 29, 2011 at 7:05 am

I live in Sweden and I really want to purchase the DVD´s. BUT the only way to get them are via Adorama and 53$ shipping-charge OR for free shipping, sending my credit card information in an e-mail.
The last option I don´t want and the first option I think is a little bit to much.
So can´t you fin out a solotion for downloading ?

The best from
//Conny MAgnusson in Sweden

Helen Oster says:

on June 29, 2011 at 8:38 am


Drop me an email and I’ll see what I can do to help:

Helen Oster
Adorama Camera Customer Service Ambassador

Scott says:

on July 17, 2011 at 10:57 am

Would love an option to download this, like the Strobist Lighting in Layers series, at a reduced price. That way anyone could buy it, anywhere. Plus I could dump the files straight to my IPad! Any hopes for this happening? Thanks so much!


Doğum Fotoğrafçısı Sema Korkmaz says:

on September 5, 2011 at 11:15 pm

Very inspiring and informative. Not just only DVD itself but all information you share in this blog is helpful for younger photographers education.
Greetings from Istanbul, Thank you Joe Mnnally!

Jon Moorhouae says:

on September 9, 2011 at 3:45 am

Hi I noticed kelby Training are releasing a lot of stuff for the iPad now do you think we may see this DVD appear for the same platform.

Would love this on my iPad.


Jorge Ledesma says:

on November 3, 2012 at 9:05 am

Thanks for making this Joe. After watching the Nikon Creative Light Series dvd I just wanted more and this is just perfect.

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