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Finally, A Book That Has Everything You Need To Know

Feb 22

In Books, Friends at 9:48am

Well, at least about getting your pictures up on the web effectively. Which, if you’re going to have a voice, a presence, a personality, and a chance of survival in the roiling  sea of photogs out there, is simply a necessity. Especially now, as the click of keys has replaced the roar of presses, shooters and scribes are no longer ink stained wretches, but pixel pushing, web browsing, self publishing lords of the internet. To compete nowadays, you have to get in the game, and this book is the playbook. Here’s a link, Get Your Photography on the Web, by RC Concepcion.

Hell, I wouldn’t know HTML from a dashboard plugin, and I’m enjoying reading it. It is so concise, logical, and simple, it demystifies the hydra-headed monster known as the internet, and paves the way for you to just go do it. I liken the book to the tunnel leading onto the playing field. It is a directional, no frills, easy to negotiate one way street. You keep going, and the dark recedes, things get brighter and brighter, and you hear the muffled roar of the crowd. Then–BOOM! You are in the light, on the field, the people are screaming, and it’s on! Game time! Website! Blog! Portfolio! Your pictures are no longer in a box under the shelf at the back of the closet. They are on the world wide web, and anybody can see them, and say anything they want about them. Heh, heh! Be careful what you you wish for.

There’s a personal note to all of this for me. I’m just so damn happy for RC, who is one of the most giving, ebullient, warm hearted people on the planet, not just our industry. Down at the Kelby Camp, they refer to him as the Swiss Army knife of the internet–he can do anything and everything with a computer, including rebuild one with spit, glue and well, maybe a Swiss Army knife. He also the author of one of the sweetest dance photographs–ever.

RC shot this of his lovely wife Jen, who is a magnificent ballerina, with the adorable Sabie, their daughter, looking up from mom’s pointe shoes. I have been blessed to work with Jen a couple of times, capturing her in flight.

Jen’s a typically perfectionist ballerina. I brought her out on the sand, and she was saying, “Ooh, I won’t look good on this surface. I won’t be able to leap, or jump, or anything!” Then she goes off like Superwoman in pointe shoes.

What’s even cooler for me, personally, is that I was standing right next to RC when he shot the cover of the book, which is a wonderful frame of Central Park in NYC. I called my friend Rita, who lives in a building with one of those views, and she asked a neighbor for a few minutes on their porch. We went up, shot some pix, and then she treated RC and I to borscht, bread, cheese and vodka. Definitely a New York night.

Whether you’re just starting, or thinking about ramping up your web presence, this book is the bible…..more tk….

Dominique says:

on February 22, 2011 at 10:06 am

Ordered it from Amazon on Feb. 20. Can’t wait to get my hands on it!!!

Janine Smith says:

on February 22, 2011 at 1:24 pm

Order right now at Kelby Training and get your copy signed by RC.

Bruce Philpott says:

on February 22, 2011 at 1:58 pm

Yes, he goes by RC, but let’s let ’em know his actual name: Rafael Concepcion. Looks like a valuable book.

Troy says:

on February 22, 2011 at 2:15 pm

Plus, if you order it from Pechpit, he’ll sign it for you!

Vincent says:

on February 22, 2011 at 3:58 pm

Nice, looks like an interesting book. Good that it also has an Social Media chapter in it. I think social media has great possibilities. Getting your pictures online and join the conversation is really important :).

Like the sentence ” Be careful what you you wish for.”
Internet might make it happen!

Lorri E says:

on February 22, 2011 at 4:26 pm

I agree with you on RC’s photo of his daughter & wife. It is one of my favorite photos. Can’t wait until my copy of RC’s book gets here.

Steve Wylie says:

on February 22, 2011 at 6:33 pm

I’ve met RC a couple of brief times at Photoshop World, and he’s a classy and down-to-earth guy. As for your photo of Jen leaping at sunset, it’s one of my all-time favorites, and one I aspire to (the photo, not the leap, which wouldn’t be a pretty sight…)

Mike Groseth says:

on February 22, 2011 at 10:16 pm

Just bought it!! Always enjoy the blog and the photos!

Tim Skipper says:

on February 22, 2011 at 10:22 pm

I have never met RC, but he always seems to be genuine in his videos and postings. I am getting his book, I’m also eagerly awaiting your new book.

Rich Gibson says:

on February 22, 2011 at 11:56 pm

It is phenomenal (the advantage of having Kindle on Ipad is you can get it before others! Woo Hoo)… cannot wait to get through it all (just the TOC is enough to get you excited). Way to go RC and of course, for whatever part you played Mr. McNally, Thank You! I can’t wait to see Numnuts & Strobist in Austin Texas on March 25th. Like going to a rock concert for Photographers…

bycostello says:

on February 23, 2011 at 5:09 am

thanks.. off to order my copy…

Phil Beavis says:

on February 23, 2011 at 9:30 am

What a superb description of the book. I love the likeness to walking out into a sports arena..very cool. My copy has been on order for a week, but things take a while to reach the UK.

David says:

on February 23, 2011 at 9:31 am

Thank you for the heads up.
Just ordered it from Amazon.
And Thx RC.

Jay Mann says:

on February 23, 2011 at 7:54 pm

Realy good idea for a book. 5 years ago I started my website using the “monkey see – monkey do ” approach to HTML and a yellow “Dummies” book as a technical reference. Lots of trial and error, just like the rest of my photog experience. I am ordering the book as soon as I finish this comment. So when I go home next month, I have your book, Moose’s book and RC’s book waiting for me…

Roberto says:

on February 24, 2011 at 6:54 am


Depois de sua crítica sobre o livro, estou louco para vê-lo logo traduzido à língua portuguesa (Brasil). Mas isso costuma demorar tanto!

Sempre recebo suas newsletter, que me ensinam e inspiram.

VOCÊ É “O” CARA. :-)

Dias e cliques felizes.

RC says:

on February 24, 2011 at 8:22 am

Hey Everyone:

Thanks so much for the kind comments. I really appreciated it! I’m glad to hear the book is resonating with everyone. I really wanted to cut out a lot of the techno speak and get something to you guys out there that just got you into the process, and online. There’s plenty of time later for tech.. so i’m pumped to hear that the combination is working.

As excited as I am about the release, I am even more humbled and grateful that Joe was a part of the book, both in an interview -in- the book, as well as by my side on the cover. If anyone’s ever heard me speak photography, you know Joe’s name comes up usually around the 1 minute mark.

Joe’s a great friend to Jen, Sabine, and I , but it’s never lost on me that he’s one of my long time idols and an invaluable mentor. To be a friend -and- a fan is a gift I cherish deeply.

Thanks everyone!

Kyle says:

on February 25, 2011 at 3:14 pm

Thank you for such a great share. I just recently started my own blog and this book will be a great read.Just ordered my copy.


Vincent Knaus says:

on February 27, 2011 at 10:18 am

This looks like a great book! I’ll be getting my copy soon. Its great to see so much useful information in one book!

All the best, Vincent

John McGraw says:

on March 8, 2011 at 2:43 pm

Got the book thanks to your recommendation and it is terrific. Congrats on your picture of the flying ballerina, awesome.

Bryan says:

on June 29, 2011 at 9:18 am

Saw the pic with mom and the kid…wow.

Saw the pic of mom jumping on the sand…jaw dropped.

Millicent says:

on July 26, 2011 at 6:59 pm

A few years ago I’d have to pay someone for this ifnromtaion.

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