Well, at least about getting your pictures up on the web effectively. Which, if you’re going to have a voice, a presence, a personality, and a chance of survival in the roiling sea of photogs out there, is simply a necessity. Especially now, as the click of keys has replaced the roar of presses, shooters and scribes are no longer ink stained wretches, but pixel pushing, web browsing, self publishing lords of the internet. To compete nowadays, you have to get in the game, and this book is the playbook. Here’s a link, Get Your Photography on the Web, by RC Concepcion.
Hell, I wouldn’t know HTML from a dashboard plugin, and I’m enjoying reading it. It is so concise, logical, and simple, it demystifies the hydra-headed monster known as the internet, and paves the way for you to just go do it. I liken the book to the tunnel leading onto the playing field. It is a directional, no frills, easy to negotiate one way street. You keep going, and the dark recedes, things get brighter and brighter, and you hear the muffled roar of the crowd. Then–BOOM! You are in the light, on the field, the people are screaming, and it’s on! Game time! Website! Blog! Portfolio! Your pictures are no longer in a box under the shelf at the back of the closet. They are on the world wide web, and anybody can see them, and say anything they want about them. Heh, heh! Be careful what you you wish for.
There’s a personal note to all of this for me. I’m just so damn happy for RC, who is one of the most giving, ebullient, warm hearted people on the planet, not just our industry. Down at the Kelby Camp, they refer to him as the Swiss Army knife of the internet–he can do anything and everything with a computer, including rebuild one with spit, glue and well, maybe a Swiss Army knife. He also the author of one of the sweetest dance photographs–ever.
RC shot this of his lovely wife Jen, who is a magnificent ballerina, with the adorable Sabie, their daughter, looking up from mom’s pointe shoes. I have been blessed to work with Jen a couple of times, capturing her in flight.
Jen’s a typically perfectionist ballerina. I brought her out on the sand, and she was saying, “Ooh, I won’t look good on this surface. I won’t be able to leap, or jump, or anything!” Then she goes off like Superwoman in pointe shoes.
What’s even cooler for me, personally, is that I was standing right next to RC when he shot the cover of the book, which is a wonderful frame of Central Park in NYC. I called my friend Rita, who lives in a building with one of those views, and she asked a neighbor for a few minutes on their porch. We went up, shot some pix, and then she treated RC and I to borscht, bread, cheese and vodka. Definitely a New York night.
Whether you’re just starting, or thinking about ramping up your web presence, this book is the bible…..more tk….