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A quick introduction..

Jun 11

In News at 11:55am

Drew here, Joe’s first assistant/tech guy/personal darkroom, etc.  I’m the guy who helps Joe keep up with all this stuff when he’s on the road, as I tend to be back in the studio a bit more than he is.  I started working for the studio back in October, when my good pal, Brad Moore moved down to FL to assist Scott Kelby.  Previous to this job, I was a PA-based freelancer (website), doing a lot of work in the music industry… 


So, first off welcome to the new blog, and thank all of you for the amazing feedback on both the blog and website.  Hopefully, all of the little glitches will be ironed out very shortly, and YES, that includes the RSS feed issue (most of which “should” be fixed right now).  The amount of feedback we’ve gotten, and the speed at which we’ve gotten it has been extremely helpful, so keep it coming.

Also, wanted to give you a few tidbits about the redesigns, and say a few thank you’s.  We worked on the website with our friends at Livebooks, and would like to give a big thanks to Jon Lucich, Pochih Chang, and everyone else we worked with over there!  The blog was designed and coded by the great Lauren and Eric Murrell at Volacious Media, who patiently worked with us to bring our ideas to life.  They all did an amazing job, and without them, we’d still be tinkering with a sketch pad.

A few things have changed around here…we think, for the better :)   There’s now links to Joe’s Facebook, Twitter, YouTube, etc..  This handful of online sites can hopefully help you keep up with Joe, no matter where he is (and no matter where you are, for that matter).  Twitter is the place to see all his spur-of-the-moment thoughts, cool links, and other quick updates, especially while we’re on the road or on-location.  Facebook will be continually updated with all kinds of behind-the-scenes photos/videos.  The blog..well, you’ve all come to know what to expect here!  We’ll also be adding much more video content on both YouTube and the website in the coming months.

You’ve probably also noticed that the workshops calender is no longer on the blog- but you can check that out if you click the “workshops” link up top. That’ll bring you right to the workshops page on the new site.

The “What’s in the Bag?” page has always been one of our most requested items, so we moved it up in the right bar…just about any equipment inquiries you may have can be answered there.

We have a bunch of great ideas rolling around in the studio, but being that we have this incredible community here, we’d love to hear from you as well….feel free to comment anything at all you want to see, and it very well may come to life.  Any questions you have, just drop us a line.

Lastly, for an update on the One-Day Lighting Summer Workshops (click here for PDF), there are only FOUR spots left!  If you’re interested in getting in, email Lynn, our studio manager/producer at

Looking forward to bringing you a ton of very cool content in the coming months.



Tony E says:

on June 11, 2009 at 11:57 am

Great stuff Joe. I spent an hour yesterday watching your videos on youtube- very entertaining. I think the new blog looks really good and I’m looking forward to reading more.



Ben Olivares says:

on June 11, 2009 at 12:06 pm

I will love to atend, but I´m so far, maybe next year, definitely next year

Paul Treacy says:

on June 11, 2009 at 12:06 pm

Looking good. Well smooth. Good luck with it.

Phil says:

on June 11, 2009 at 12:10 pm


I envy you! Can I have your job?


Lindsey says:

on June 11, 2009 at 12:10 pm

Thanks Drew. I’m guessing you’re the guy that keeps Joe in line 99% of the time. And, whenever you’re done with him, let me know, I’d be happy to take over for you, lol! Questions: 1) When is Joe coming to Los Angeles to teach a workshop? and 2) Is Joe going to participate in Kelby’s Worldwide Photo Walk? If so, where? Again, awesome job on the new websites!

Michael Hansen says:

on June 11, 2009 at 12:13 pm

Hey Drew and Joe. The new blog and website is looking great. The top looks a bit odd in Camino though, but I guess not many people use that browser. Great website and nice to follow along on twitter:-)


Luke Townsend says:

on June 11, 2009 at 12:19 pm

Nice Change Drew…more than I expected!

Charles Verghese says:

on June 11, 2009 at 12:28 pm

Great to see your new site and look forward to keeping up with you….


Pshorten says:

on June 11, 2009 at 12:29 pm

the entire post came thru on my feed today – THANKS!

Doug D says:

on June 11, 2009 at 1:49 pm

Drew, Great job on the blog!! I met Joe for the first time, last week on Long Island. He must be a hoot to work with. The social networking links are a must nowadays. Keep up the good work. Maybe, someday, we’ll be tracking your blog instead of Joe’s !!!!

Joe Riley says:

on June 11, 2009 at 5:30 pm

Drew, you’re not as funny as Joe.. but thats probably a good thing. Still, I envy your position, I’d love to work with Joe. Thanks for the update, site looks damn good. Keep up the good work!

Blackey says:

on June 11, 2009 at 5:49 pm

Joe, I bought your book “Hot SHoe Diaries” hoping for more of your napkin drawings to show use how you did it but they were few and far in between. I wish you would do a list of them here on your blog so if we were looking for something we could find it. Also a book almost in napkin form held in a spiral binding like you show for your D3X shoot would be great some rough rag paper with the imprint of the various napkin designs all held together with a spiral binding and a cover say Joe’s Lighting Book would be a great seller I think.

Barbara Bruckman says:

on June 11, 2009 at 6:39 pm

Drew and Joe, Great job on the new blog and web site. But I particularly like the video — a midget on a tricycle? Couldn’t stop laughing!

Bill Bogle Jr. says:

on June 12, 2009 at 12:11 am

Drew, great website and great post.

I was at the Workshop in January and it was great. I just don’t know how you are going to be able to recreate the cold weather we had that day.

Sign up now. Don’t miss it if at all possible.

Bill Bogle, Jr.

stephen says:

on June 12, 2009 at 3:33 am

If you guys ever do some workshops out in SF, i’ll be sure to sign up!

Joe Leong says:

on June 12, 2009 at 8:01 am

Love the revamped site, Drew. The new graphics really makes a huge difference.

arun says:

on June 12, 2009 at 8:39 am

Hey Drew,
Hope to catch you around in the next workshop or around Philly. Great updates on the site and the blog. I am sure Joe appreciates the hard work.
Keep Shooting ……

Glen says:

on June 12, 2009 at 9:41 am

Great work on the new site Drew. Come to Virginia and do some workshops in the Northern Virginia market.

will pattison says:

on June 12, 2009 at 11:17 am

good stuff, drew! you guys always do it up right.


ReneG says:

on June 12, 2009 at 12:31 pm

Great design!!! I love it.

What about a favicon?

Howard says:

on June 12, 2009 at 9:24 pm

Good stuff Drew. The Pocket full of Change video is as good a sit gets, very well done. I enjoyed it along with the rest of your work. I’m a fairly new photographer from the Philadelphia area and I hope to meet up with you and Joe at a seminar one day soon. Keep up the good work.

Sylvia Borgo says:

on June 13, 2009 at 1:49 am

Great stuff. loving the videos . . .

Eugene says:

on June 13, 2009 at 11:15 am

Hey! Love the videos, make Joe’s facebook not private please!

jakob says:

on June 14, 2009 at 8:25 am

Love yr new blog! Still waiting to get a copy of “hotshoe diaries”
Keep up the good stories! And hope to make a switch to Nikon:-)

Greets from switzerland

Marty Desilets says:

on June 14, 2009 at 12:44 pm

Drew! Amazing post buddy – well written – on point – Loving the wordpress setup you guys ended up with here – it really ties the whole room together – lets go shooting in the Valley soon!

Air jordans says:

on June 16, 2009 at 3:58 am

Great! Thank you!

Peter Pubehoover says:

on June 16, 2009 at 12:25 pm

Hi Drew/Joe,

What I would like to see is some slow shutter photography using ND filters to cut the light so as to blur moving objects, ie; car headlights, flowing water, fairground rides etc but with some flash-lit portraiture thrown in.

I would try this myself but do not have the amount of flashes needed to over-power ND filters like Joe has. Thought it might produce an interesting effect/result as the model doesn’t have to move into position until towards the end of the exposure!?

Anyway, love the site and wish you’d come to Australia to do a workshop!

j jamroz says:

on June 18, 2009 at 11:14 pm

rock on! well done.

Photolifes says:

on June 29, 2009 at 11:48 pm

Thanks Drew.
May I have your job?
P Photos

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