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This Just In…..

Nov 7

In News at 10:30am

Amazon just posted one of their 2008 listings…’ the link

Let me take this opportunity to talk about the guy who wrote #1. The guy who wrote #2 would still have a bunch of loose cannon thoughts, bromides, non sequiturs, and arcane mumbo jumbo rattling around in the sieve of his brain were it not for Scott Kelby, sitting in the back of a DLWS class, listening quietly in the shadows.

At the end of that lecture, Scott, the Don, the dean, the man, the legend, the “capo di tutti capi,”  leaned forward into the solitary spotlight over his table (no one else sits there, ever) and with the harsh overhead light still shading his eyes, pushed his double espresso off to the side, and said, “Joe, come take a walk wid me.” As I recall, everyone else in the room put one hand to their face in astonishment and fearful anticipation. With their free hand, they made a sign of the cross.

I think I know what they were thinking. “Joe’s gonna write dis book, or Joe not comin’ back.”

Seriously, Scott and I were on a lonely Vermont road, and frankly, the leaves weren’t talkin’ to us. Scott said, “Ya know, all ya gotta do is write down what you say in class.” He already had the title in his head. Honestly, he had the book in his head before I had it in mine. He edited the book, asked me the right questions, and the vapor in my brain became ink on paper.

He was the prime mover, the thought provoker, the editor, the mojo, the guy who opened the door. Most importantly, he’s my friend.


She’s off the newsstands now, of course, it being November, but I remember feeling bad for her, kind of all by herself, in the middle of the science and adventure section, fer chrissakes. I mean she’s right next to Field and Stream, and their cover subject got fuckin’ antlers. And there she is in all her resplendent Neanderthal female pulchritude, all by herself. I was hoping they’d put her in the Beauty and Glam section, ya know, so she could give Angelina or Reese a run for their money. She’s back in the Netherlands now, with her creators, the ever brilliant Kennis brothers. Felt so bad, I sent her some mascara and some skin cream. Maybe next time, if she hits the treadmill, loses the spear, and does some tweezing.

Lookit all those magazines! Always amazes me. There’s a magazine for everybody and everything, I suppose, right from Spudman, Voice of the Potato Industry, to Compressed Air Monthly, which I’d be a natural for. Also this one, which I found on location.

Thought of sending them some promo stuff. Figure if I take two Bogen magic arms with super clamps, and rig a D3 on a ball head, clamp the rig to the arm rests of the next coach seat long flight I’m taking, use a 14-24, with the face recognition focus jazz, and program a timer to fire the camera every 3 or 4 minutes, I’m bound to catch myself drooling all over my t-shirt. Be the perfect ice breaker for sending them a portfolio. More tk….

Kyle Mahaney says:

on November 7, 2008 at 10:49 am

Congrats! I picked it up at the book store last week.

Richard Cave says:

on November 7, 2008 at 12:20 pm

Its a shame that Wilma never made it to topshelf, It will be the first un photoshopped model ever to appear there.

As for you checking out speciality magazines well I happy for you, just dont let the wife found out!

I have no comments on Pappa Kelby as I do not want to wake up with a decapitated 5×4 camera in my bed,

I think I may be one of the few that have bought your book the hotshoe diaries before you triped it with your index finger on your trusty imperial typewriter.

Whats this about a fight in your CLS video from nikon, well who won?

Right back to some real work


Michael Summers says:

on November 7, 2008 at 1:33 pm

Congratulations Joe! The Moment it Clicks was so good that I pre-ordered Hotshoe Diaries the day it was announced.

Robert says:

on November 7, 2008 at 3:59 pm

Thats awesome Joe! I am waiting to get the book from Kelby Studios so I can have a signed copy! I actually work for Amazon until I get my masters in Photography. But in the mean while I keep ordering tons of books from Kelby – Help! My brain might explode!

Elja Trum says:

on November 7, 2008 at 6:24 pm

Congratz, Joe!
The book certainly earned the position!

Loved the #1 as well, btw. :)

Ainsley says:

on November 7, 2008 at 8:37 pm

I have been admiring your work for a while now and was really impressed. I was wondering if you could take the time to glance over my blog and tell me how I could improve my work?
Thank you and God Bless,
p.s. my blog is:

Kelvin says:

on November 8, 2008 at 8:04 am

Congratulations to you Joe. You and Scott deserve the recognition.

fromBrandon says:

on November 8, 2008 at 10:41 am

Congratulations, Joe! That is so exciting. I am ashamed to say that I didn’t help it get to number two. It’s not that I didn’t want to, it’s that I didn’t have the money.

I did go spend some time in Barnes and Noble and read through the whole thing, though. :o)

debbi smirnoff says:

on November 8, 2008 at 4:05 pm

Joe, I just watched the new Kelby training “Light Shaper Part 2″. Please give a link to the EZ View (blk light tent for the tethered computer). I cannot find it on the web.

Etta Smith says:

on November 8, 2008 at 8:00 pm

Let’s see Joe….what original, gracious compliment can I pay you about ‘The Moment it Clicks’ that you haven’t already heard a million times?
Ok….so, chances are, you’ve heard ’em all. I LOVE the book, I’m just finishing my first read. Gonna read it a second time and take notes and try some ‘field study’ and see what happens.
Definitely looking forward to the much anticipated Hot Shoe Diaries.
until next time…..

Ron Mandsager says:

on November 8, 2008 at 8:12 pm

Congrats! Its a great read – I enjoyed it immensly – and both you & Scott wholeheartedly deserve the recognition!

Looking forward to meeting you tomorrow at DLWS – I’m in my hotel room in Bozeman right now!!! :)

David Smalley says:

on November 9, 2008 at 6:16 am

Why does genius and lunicy always seem to go hand in hand like peanut butter and jelly?? your a pisser Joe….keep up the good work!


Derek Pell says:

on November 10, 2008 at 4:41 am

Speaking of Best Books, Joe….CLICKS rec’d our BB award in Zoom Street Magazine. We assume the publisher notified you. Hope you’ve had a chance to check out the new mag. -Best, Derek

Ben Moon says:

on November 10, 2008 at 4:08 pm

Hi Joe,


And thank you for writing the first and ONLY photography book I have ever read cover to cover in my 7 year career, and I reference it often. As an adventure and lifestyle shooter who loves working with natural light, your years of experience and the personal and honest style you write in made every page of the book a wealth of information.

A good friend and talented photog from Santa Fe, Michael Clark recommended you for location lighting, and I am glad I picked up the book!

Thanks again,

Dawn @ My Home Sweet Home says:

on November 21, 2008 at 7:20 pm

I bought The Moment it Clicks at Photoshop World and read it through, starting on the plane home. My teenage sons love looking through it because it’s so full of sports and pop culture.

You mention several times missing things as a father, but I kept thinking about how you left PSW for your daughter’s birthday party, while I missed TWO of my kids’ birthdays while I was there.

Thanks for the inspiring read!

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