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From Brad…

Jul 9

In Uncategorized at 2:35am

First off, I just want to thank everyone for the overwhelmingly great response to Joe’s post yesterday.  It’s always great to see a community of people (no matter how far apart we are from one another) join together for a singular cause.

I also want to thank Adorama once again for their gracious support of both Joe and the Faces of Ground Zero project.  Can’t say enough about how great you folks are!

I want to take a second and point out a new addition to the blog for those of you who may not have noticed it… The Equipment Page!  As you’ll see, this is a complete listing of the equipment that Joe uses.  Believe me, it’s as much stuff as it seems.  Even more since we have multiples of a lot of those items.  When we load up the Suburban to go to a shoot, it’s filled from top to bottom and front to back.  Joe and I usually have enough room left for ourselves and a couple of coffees (or lattes, if it’s a highfalutin’ gig!)

For those of you who get the blog in an email or reader, you’ll always find a link to the equipment page at the end of the post, just above all of the “sharing” links.  For those who visit the blog directly, you’ll find a link on the sidebar, along with the link at the end of each post.  Depending on what Joe is talking about (and what kind of mood he’s in), he’ll put specific gear links directly in the post as well (i.e. “So I sparked the fnugy with a pepper, then had him re-adjust the c-stand with the Elinchrom Octa, which produced a beautiful quality of light.”)

To be honest, this is something we’ve had in mind for a while, but just now got around to doing.  I would say that the number one question we get when Joe teaches is some variation of either, “What’s that?” or,”Who makes this?”  Now we can tell them, then point them to this page in case they forget!

And, if I may take a second to make a shameless plug, I would like to point out that I too have a blog.  I’m not as consistent as Joe, but I try to share nuggets of assistant-wisdom when I can.  Be on the lookout for continued stories in my “Mistakes” series, including a multiple-part saga that occurred at the beginning of my stint with Joe.  Part of it involves me in a Mexican ER at 1 a.m. the night before the Baja 1000 (my mom loved getting that text message in the middle of the night!)

Seriously, thanks again to everyone for all of your support.  And, in keeping with Joe’s ending, more tk…

Ally B. says:

on July 9, 2008 at 2:43 am

Ah, sweet, thanks! I read all these things he’s using and I’m like “Huh?” Now, I can just look it up.
I’ll defiantly check out your blog [:

Aaron Brethorst says:

on July 9, 2008 at 3:46 am

Can I have your job? 😉 Seriously.

Subscribed! Thanks for the blog link.

Ken says:

on July 9, 2008 at 7:34 am


Thanks a lot for the equipment page, great ideas for us “shooters”. WOW, what an inventory….

A question I have, what do the red tape on those SB800s mean. I could guess, but I would miss it.

Ken in KY

JBelle says:

on July 9, 2008 at 8:37 am

Brad, If Aaron takes your job, you can be my assistant. I don’t pay much but I’m really fun and live in a photographer’s playground. You don’t have to decide right away. 😉

Bob says:

on July 9, 2008 at 9:49 am

I always have wondered what the “tk” meant in the “more tk…” ending. Anyone know or want to share? Thanks for the post Brad. I’d take your job too if you don’t want it anymore.

Mark K_NJ says:

on July 9, 2008 at 9:49 am

Ditto on the thanks, Brad. I like checking out the equipment that the gas pump won’t let me buy :-)

And I really like your blog as well. I check on it often….good stuff.

Mark Astmann says:

on July 9, 2008 at 10:49 am

Best of luck with the new blog Brawny Brad. I look forward to reading your blog. I’ll bet there are allot of people out there that wonder what a typical day is like in the life of a working photo assistant. The good, the bad and the ugly. Should be lots of fun.

Richard Cave says:

on July 9, 2008 at 12:51 pm

you are welcome, it must be hard work helping Joe with this blog. Watching him using his thumbs to type and licking the mouse and shrieking with delight when the dvd drawer opens (ala quest for fire!)

Like your blog too


Alton Marsh says:

on July 9, 2008 at 6:18 pm

The tk is a journalism, magazine publishing thing. It means “to come,” and means the article hasn’t been written by the author, or isn’t done.

Fernando Hiro says:

on July 10, 2008 at 10:54 am

woowwwww, nice!! but it’s sad to me because most of those equipments of the list we don’t have here in Brazil!!!!!!!!!

Regards from Brazil!!!


doug says:

on July 10, 2008 at 8:31 pm

this is the first positive thing I’ve read online about Adorama – ever

Glad they stepped up to the plate – does a lot to counter what I’ve read/experienced with them in the past.

Ordered a CF card – we’ll see how they do now. Guess an old dog can learn new tricks eh?

Great list – appreciate having access to it. I’m forwarding it to everyone I know as my gift list for the next five years.

Gerry KOng says:

on July 12, 2008 at 3:01 pm

hi there,master, I had gone thru ur detail and most of the website about u..
I am rili amazed by your works!!
Hoping to have a chance to see u and have ur signature on my camera…although I am currently using Canon.Cheers.

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